Build Note
The first demo proved the B-list angle had more personality than a generic gossip clone
The concept clicked as soon as the roster started feeling curated instead of merely famous.
The earliest version of the build answered the main question quickly: this domain works best when it acts like a knowing entertainment property with a point of view, not a generic celebrity feed.
That insight shaped the rest of the project. Once the roster, art, and copy all aimed at the same idea, the site started to feel like something people could actually launch.